Story of LuckyCharm

The Thread That Connects Us

2024: A Rainy Tuesday 
I was huddled in a café, staring at my grandmother’s faded red string bracelet – the one she tied on my wrist before I left hometown. "For your roots," she’d said. At the next table, a stressed City banker spilled coffee while complaining about his third failed pitch. On impulse, I handed him my spare black obsidian bead. "Try this. My grandma’s remedy for shaky luck."

He laughed but wore it. Two weeks later, he tracked me down at that same café. "Closed my first £1M deal yesterday," he said, sliding the bead back. "What else does your grandma know?"

That moment sparked LuckyCharm. Not magic. Not superstition. But the forgotten art of energetic intention carried through generations.

Why We Exist

For the Overwhelmed:  
"Your Tiger bracelet is my boardroom armor" - James, Leeds  

For the Rootless:  
"Wearing my Earth Ox bead feels like coming home" - Priya, Indian expat  

For the Love-Lost:  
"The Twin Beasts cord saved our long-distance marriage" - Hannah & Tom  

Our Guiding Stars

The North Star

"To reconnect urban souls with their innate resilience – one intentional bead at a time"

Your Invitation

Come as you are:

  • The sceptic curious about ancestral wisdom

  • The weary commuter seeking calm

  • The lover wanting deeper connection

Leave with:

  • A tool to navigate life’s chaos

  • The quiet certainty that you belong to something ancient and true